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J BRAND
www.jbrandjeans.com
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When denim manufacturer Jeff Rudes teamed up with celebrity stylist Susie Crippen to form J BRAND, the two set out to create a classic and sophisticated jean with an emphasis on fit and one essential mandate: no excess hardware or embellishments. Paying attention to stitching details and clean, dark finishes, Jeff and Susie have created a combination of sexiness and style in a woman's jean while allowing women to feel comfortable. "It's about a woman looking beautiful in her jeans, not the jean drawing attention to her," says Susie.
For that very reason, J BRAND was one of the first denim designers to use XFIT LYCRA® fabric technology in its latest styles. When J BRAND introduced the skinny leg jean, the brand became known as the first American made premium jean driving this new trend. Committed to the collection remaining clean and classic, Jeff and Susie are growing the brand to denim related items such as jackets and fitted shirts, while maintaining its simplistic styling.
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SERFONTAINE
www.serfontaine.com/
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Mik Serfontaine, a former rocker turned impassioned denim addict, is regarded as a pioneer in one of the most competitive subcultures of the fashion industry. Mik's passion for vintage denim, and his regular scouring of flea markets for the "perfect pair of jeans," afforded him an intricate understanding of the elements that matter, and after completing design school, Mik had the tools to create and simultaneously break the rules of denim.
Taking inspiration from his vast collection of vintage jeans, and adding his own twist, Serfontaine introduced a signature rope stitching in an array of fashion colors, from pastels to primaries - a first in the marke.WWD has commented, "his passion for denim is extraordinary. This is a guy who's actually been awarded patents on his stitching, fabric washes and designs." Thus, it is no surprise that Mik is one of the first designers in the world to use XFIT LYCRA® fabric technology in his denim, as he continually aims to design and produce denim that's as revolutionary as it is pure.
Serfontaine is available in over 20 countries worldwide including the US, Japan, Italy, UK, France, Spain, Germany and Australia. 
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MARITHÉ+FRANÇOIS GIRBAUD
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Marithé and Francois Girbaud met in 1960 and very quickly established an exchange of ideas that resulted in a true complicity of vision. They were the creators of the hugely successful stonewashed process (the natural fading of indigo denim with stones) as well as distressed leather. Constantly experimenting with raw materials and reviewing both structures and shapes, Marithé and Francois discovered new fabrics which enabled them to created new and innovative garments.
The first licensing agreement for stonewashing was signed under the label CA in 1969, and year after year, Girbaud redesign and rethink the jean, inventing new industrial processes and creating new technical designs that are in harmony with morphology and the movement of the body. Intelligent designer jeanswear is at the heart of their design business, and Girbaud were the heralds of the "streetwear" trend in1984-85, the "stretch" launch as early as 1987 and the first "engineered jeans" in 1989, with Metamorphojean
Whatever the style era, their clothes are designed to be long lasting and to fulfill the criteria of comfort, movement, protection, innovation and multi-functionality:
"Clothes made with love… for life"
Girbaud will be selling denim clothing made with XFIT LYCRA®, priced from 160-240 EUR, in multi-brand and exclusive denim stores and boutiques, as part of their A/W ‘07/’08 collections.
Photo Credit: Karl Lagerfeld. 
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TIM VAN STEENBERGEN
www.timvansteenbergen.com
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Tim Van Steenbergen graduated Magna cum Laude at the Antwerp Royal Academy of Fine Arts (fashion department, textile creation and theatre costume) and worked as the first assistant of Olivier Theyskens before launching his first collection in Paris in 2002.
He is now up to his tenth collection/fashion show and the label Tim Van Steenbergen is sold in various exclusive boutiques all over the world. His style has evolved into a refined pureness of female elegance, but is still very comfortable and wearable. He is a master of contemporary drapery, which is demonstrated by the high quality standards, tradition and craftsmanship that are evident in every detail of his clothing.In addition to his own collections, Tim Van Steenbergen has demonstrated his considerable flair and versatility by extending beyond the pure fashion area by creating jewellery for Swarovski UK, shoes for Novella Italia, collections for fashion company Donaldson and an haute couture dress for the Museum of Fine Arts and Lace in Calais (France). He has utilised his training in theatre costume by creating the costumes for the opera "Hanjo" for the Festival Lyrique d'Aix-en-Provence and the Monnaie Opera in Brussels and also works as costume designer for ‘Mefisto’ By Het Toneelhuis Antwerp in co-operation with artistic director Guy Cassiers.
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LAB PAL ZILERI
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The classic style of Pal Zileri is an ideal based on traditional elegance that tunes into the tastes of different generations and cultures. Up-dating this style in order to maintain ties with the past, yet avoiding distorting its’ standards, is the mission that has always been pursued by the Pal Zileri brand, which for thirty five years has combined modern production values with attention to quality, a principle that has kept the culture of Italian hand-worked tailoring intact. Professional ethics, passion and skill create garments that constantly and faithfully interpret the style of their customers.
For younger consumers, in terms of age or taste, with a desire to experiment, Pal Zileri created the new Lab line in 2005, which makes over traditional layouts with panache and style. Innovative fabrics, designs and colours offer a dynamic total look that is notable for its’ elegant originality.The Lab Pal Zileri ethos can be summed up as rituals of style for an evolved man who is free, has good taste and wishes to express his personality through his choice of clothing. Through the use of refined colours and designs, Lab Pal Zileri offers a choice of style in which "chic" regains its meaning of the highest expression of taste and elegance, driven by the desire for a well-groomed and composed style, in accordance with the rules of understatement of the Pal Zileri man.
Pal Zileri will be selling denim clothing made with XFIT LYCRA®, priced from 130-180 EUR, in multi-brand and exclusive stores and boutiques, as part of their A/W ‘07/’08 collections. 
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FIORUCCI
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Elio Fiorucci opened his first store in Milan in 1967, the start of a hugely successful global fashion brand. Since 1967, the Fiorucci brand has revolutionised both fashion and lifestyle, introducing new colours, materials and shapes, along with fun, freedom and innovation.
His eclectic tastes have led to his involvement in the world of film, including the design of the first Mickey Mouse t-shirt collection for Disney in 1981. He has been involved in denim wear throughout his career, including the creation of the first stretch jeans in 1982, utilising LYCRA® within the denim of his 5 pocket jeans, creating a collection for Wrangler jeans in 1985 and the launch in 2004 of a line of denim called ‘Ergonomicsexyjeans’, designed to underline the sensual curves of a woman’s body.The Love Therapy® by Elio Fiorucci collection was launched in 2003 - an act of love stemming from 40 years of history and personal experience. This exciting collection is aligned to the pace and needs of today’s marketplace, which is more sophisticated and demanding every day. The apparel and objects that make up the collection are designed to be worn by themselves or in conjunction with old favourites. They will be produced in limited editions and will be easily recognised by their grace, beauty and honesty.
Fiorucci will be selling denim clothing made with XFIT LYCRA®, priced from 119-200 EUR, in multi-brand and exclusive stores and boutiques, as part of their A/W ‘07/’08 collections. 
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LEE COOPER
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Lee Cooper was established in 1908 by Morris Cooper to produce durable and versatile workwear. Since its´ inception, Lee Cooper has become the creator of highly desirable denim casualwear, and has become one of the world’s most respected and influential denim designers.
2006, Lee Cooper launched the debut collection from its first ever premium range, Platinum, overseen by world renowned denim guru Tim Browne. Drawing on all the experience and heritage of the oldest denim brand in Europe, Lee Cooper Platinum is a high fashion men’s and ladies’ capsule collection that focuses heavily on washes, fits and materials, designed to appeal to younger consumers of directional casualwear.Lee Cooper Platinum is made with XFIT LYCRA® fabric, a patented denim cross-weave technology available only under license from INVISTA. This delivers exceptionally better fitting and more comfortable garments because of the unique way it delivers the benefits of four-way stretch.
By Autumn/Winter ‘07/’08, XFIT LYCRA® Platinum Jeans will retail from GBP 100 in the UK and from 120 EUR in the rest of Europe. 