Denim Movement

We have no patience for custom-made jeans, so new denim technology is our next best bet. One recent development is the XFIT LYCRA® denim material, which applies a cross-weave technology that basically accommodates the body's all-round shape and movement

Serfontaine: The Denim Revolution has Begun

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Click on "The Denim Revolution has Begun."

Jeans are More than Just Sexy this Spring

Denim designer Mik Serfontaine speaks to latest trends and the benefits of XFIT LYCRA®
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Ted Casablanca’s The Awful Truth!

Rachael Zoe, former stylist to skinny-minny Nicole Richie...during New York Fashion Week at the XFIT LYCRA® Denim gifting and display booth…

Sponsor Love!

In technical terms, using XFIT LYCRA® in our jeans means a four-way stretch. But in real terms, that translates to them feeling soft, giving you a great looking behind that never sags (even if you’ve worn them all day), and knees that never bag! You’ll look hot and lean!

Buzz Worthy

Seen at the Tents...Kelly Rowland of Destiny’s Child and Tinsley Mortimer and celeb stylist Rachael Zoe checking out the Serfontaine jeans at the LYCRA® booth.

Stretching jeans to the Maximum

These days LYCRA® is launching XFIT LYCRA®, a denim cross-weave technology that permits the fabric 360 degree stretch…

More observations from New York Fashion Week

Mik Serfontaine, who owns a high end jean company, Serfontaine, in Los Angeles says he is now shipping the new product to stores such as Saks Fifth Avenue. One advantage, he claims, it doesn’t stretch out. "It’s the only jean you have to travel with." he says.

Revolutionizing Denim

The XFIT LYCRA® spring ’07 collection is already becoming a big hit with the Hollywood heavyweights Eva Longoria, Jennifer Aniston and Carmen Electra who love the way the denim delivers multidimensional 360 degree comfort and fit. Click here to watch video.

INVISTA Merges Technologies for New Xfit Patent

Invista is taking advantage of New York Fashion Week to tout the latest development in XFIT LYCRA® spandex stretch fiber…

New York Fashion Week: Premium Denim Serfontaine Loves LYCRA®

…all we need to know is that jean with this particular LYCRA® won't start sagging and bagging into a few hours of wear…

The New IT JEANS!

Stars like Mischa Barton are showing off the latest jeans - the brand-new Serfontaine XFIT style…