About the LYCRA® Brand
About:
The LYCRA® brand is one of the world’s leading fashion brands that delivers the consumer promise of comfort, fit and freedom of movement. LYCRA® is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is a registered trademark of INVISTA for its brand of elastane fiber and fabrics that can be blended with other materials in textiles such as cotton, wool, leather or even cashmere. A touch of LYCRA® fiber ingredient can help make garments and the people that wear them look better and feel better.
The LYCRA® brand is continuously evolving to create value and inspire new product experience for consumers. Its positive image and innovative attribute adds a new dimension of function and fashion to the products that associate with it. Today, the LYCRA® brand is not only widely used by designers to create fashion that influence the mass consumer trend, but it is also diversified beyond apparel into cosmetics, hair-styling products, and many other exciting products to come.